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Online survey design and implementation: targeted data collection on social media platforms

Author
Affiliation

Chris Moreh

York St John University

10.4135/9781526479709
Abstract
This case study describes an exploratory research project undertaken in a short period of time using online survey methodology. The project aimed to understand the attitudes and potential actions of European Union migrants living in the United Kingdom in the months before the 2016 British referendum on European Union membership. The case describes in detail the context of the project, the reasons for the chosen research design, and practicalities involved in designing the questionnaire, recruiting participants on online platforms such as Facebook, and the use of survey administration software.

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Citation

BibTeX citation:
@article{moreh2019,
  author = {Moreh, Chris},
  title = {Online Survey Design and Implementation: Targeted Data
    Collection on Social Media Platforms},
  journal = {Sage Research Methods Cases (Part 2)},
  date = {2019},
  doi = {10.4135/9781526479709},
  langid = {en},
  abstract = {This case study describes an exploratory research project
    undertaken in a short period of time using online survey
    methodology. The project aimed to understand the attitudes and
    potential actions of European Union migrants living in the United
    Kingdom in the months before the 2016 British referendum on European
    Union membership. The case describes in detail the context of the
    project, the reasons for the chosen research design, and
    practicalities involved in designing the questionnaire, recruiting
    participants on online platforms such as Facebook, and the use of
    survey administration software.}
}
For attribution, please cite this work as:
Moreh, Chris. 2019. “Online Survey Design and Implementation: Targeted Data Collection on Social Media Platforms.” Sage Research Methods Cases (Part 2). https://doi.org/10.4135/9781526479709.